Last updated July 25, 2009
Effective date: July 25, 2009
As part of the normal operation of our company and site we collect and disclose information about you. This Privacy Statement describes the information we collect about you and what may happen to that information.
Information We Collect
To match you with a dentist, either by telephone or via our online find-a-dentist pages, we require you to provide us with your full name, contact information such as address, telephone number and e-mail address (“personally identifiable information”), and dental need. In the course of using our service and/or Website, we automatically track certain information about you. This information includes what browser you are using, and your IP address. Most sites automatically collect this information.
In addition, we use cookies on certain pages of our site. Cookies are stored on your hard drive, not on our site. You are always free to decline our cookies if your browser permits, although in that case you may be required to re-enter certain information more frequently during a visit to our site.
Our Use of Your Information
We use the information you provide to return to you a list of member dentists from which you may choose your new dentist. Additionally, we use personally identifiable information about you internally to improve our marketing and promotional efforts, to statistically analyze site usage, to improve our content and product offerings and to customize our site’s content and layout. We believe these uses allow us to improve our site and better tailor it to meet your needs.
If you send personal correspondence to us, such as an e-mail, letter or survey, we may collect such information into a file specific to you. All correspondences provided to us or if contained within a customer survey, are deemed the property of Makefield Dental Associates upon receipt. Correspondences submitted to Makefield Dental Associates may be used in whole or in part, without restriction, and in any medium, by Makefield Dental Associates in its sole and absolute discretion for any purpose, including marketing, advertising, and educational purposes.
Our Disclosure of Your Information
We reserve the right to use and to disclose to third parties all of the information that we collect from you over the telephone or online, in any way and for any purpose. Once you have selected a new dentist, either by telephone or through the use of our Website, we will share your personally identifiable information with your dentist. If you request to be matched with a dentist for a specific dental product or brand, we may share your personally identifiable information with the company manufacturing the product. In addition, Makefield Dental Associates cooperates with all law enforcement inquiries. Therefore, local, state and federal law enforcement can request your name, street address, city, state, zip code, phone number, and e-mail address. Due to the existing regulatory environment, we may be forced to disclose information to the government or third parties under certain circumstances, or third parties may unlawfully intercept or access transmissions or private communications. Further, we can disclose any information about you to law enforcement or other government officials as we, in our sole discretion, believe necessary or appropriate. Therefore, although we use industry-standard practices to protect your privacy, we do not promise, and you should not expect, that your personally identifiable information or private communications will remain private.
Your Privacy Rights
Our consumers can request and obtain from us once a year, free of charge, information about the personally identifiable information (if any) we disclosed to third parties for direct marketing purposes in the preceding calendar year. If applicable, this information would include a list of the categories of personally identifiable information that was shared and the names and addresses of all third parties with which we shared such information in the immediately preceding calendar year.
